Mixed Messages!

Someone said to me about a new client recently, “oh they’re loaded, you should ramp up your day rate!”  Er, nope! And I told them why… 😣

I believe in honesty, transparency and the development of genuine trust-based relationships with my clients. How would it look if they found out that I was milking them for a higher rate than other clients?! 💔

Trust takes time and effort to build but seconds to destroy so consider your message and what it tells people. I just saw this in a shop window in Louth which makes the point perfectly! 👀

It made me wonder how likely someone is to apply for a job which is clearly going to end soon OR the “closing down sale” is a lie, which makes me feel that they’re untrustworthy! 😕

It may be that there is a 3rd narrative but contrary to what we’re told, people DO judge books by their covers, so you need to make sure the cover of your book tells the story you want! 📕

With regard to the opening title of this post, I have always been clear about my pricing and have no embarrassment or shame about it – I charge £850 a day and £450 for a half day, simples! 💲

I find the lack of transparency on service provider websites breeds immediate suspicion and I never “click here for pricing info” because the trust has already gone! Do I ever have to add on extra costs? Yes, mileage needs to be factored in but guess what, it says so on the website and information how much I charge (the standard government rate of £0.45/mile if you’re bothered!) and any overnight accommodation costs will be agreed where required. 🚗

So, my advice for what it's worth?!

✔  Decide what you want to say

✔  Speak your truth

✔ Say it consistently

Pricing is tough and I have heard any number of theories on how to value your services but you just have to find a transparent approach that fits your model and stick with it for an authentic & consistent message. 

Anyhow, hope this helps in some small way! 🙂

All the best

Phil